Your business foundation
The backend every studio needs underneath the photography.
Founding intake — open enrollment
Build the business behind your photography.
A membership for portrait and headshot photographers. Price with confidence, market with a plan, and run a studio that holds together. You do the work. You never do it alone.
Big photography forums and multi-person workshops give you generic advice that doesn't fit your specific market, pricing, or style. If you want to actually scale your studio, you need intimate, high-impact spaces: 1-on-1 sessions to ruthlessly audit your booking funnel/or systems 2-on-1 peer labs to stress-test your pricing model against your own costs and market, and micro-cohorts (under 6 people) for brutally honest site.portfolio tear-downs and luxury positioning strategy. BRAIN STORMING Stop wasting time wading through a sea of conflicting opinions online; get in a small room, dissect your actual numbers, and build a concrete execution plan. If you Build a strong Foundation you will grow from it!!!
01
Price with confidence
Set a number, understand why it works, and hold it without flinching when the client asks.
02
Market with a plan
A year of headshot and portrait marketing on paper, so you stop guessing what to post and when.
03
Run a studio that holds
The systems, contracts, and rhythms that turn shoots into a calm, repeatable business.
The format
Live, monthly, and built so no one gets left behind.
Two profiles, one shared gap — early-stage photographers going into business, and established ones who built a studio but never got the foundation right. The Circle holds both.
- Two live Zoom callsevery month, recorded for you
- One topic per monthwith a starter and next-step challenge
- Stage-based breakoutsbeginners and veterans each get room
- Onboarding for joinersquick catch-up — new members session in open admission periods
- One member winto open every call
- Veterans: info shared and discussedby moderators and the general group
First three months
A clear arc, starting with what most studios skip.
Pricing with confidence
The theory of how to price yourself — and hold the number.
The marketing calendar
A year of marketing built for headshot and portrait work.
The curriculum
Market with precision. Sell with confidence.
Marketing Techniques
- Modern marketing systems — how to create campaigns that attract high‑value clients.
- Social media strategy — building authority and engagement across platforms.
- Email and CRM workflows — nurturing leads and automating follow‑ups.
- Referral and networking frameworks — turning satisfied clients into advocates.
Building a Marketing Plan for Multiple Genres
- Genre‑specific positioning — headshots, branding, weddings, portraits, commercial, etc.
- Campaign architecture — how to design offers and landing pages for each niche.
- Pricing and packaging models — aligning perceived value with brand tone.
- Seasonal and corporate outreach — planning annual cycles that keep bookings consistent.
Identifying and Approaching Ideal Clients
- Client clarity mapping — defining your ideal client’s mindset, needs, and visual language.
- Approach scripts and confidence coaching — how to reach out authentically and close without pressure.
- Brand voice alignment — communicating luxury and authenticity through every touchpoint.
- Relationship‑based selling — converting conversations into long‑term partnerships.
Business Evaluation and Growth Strategy Development
- Business building basics — constructing a solid foundation for repeat business.
- Program development — creating new offerings that expand your revenue streams.
- Growth mode systems — scaling operations to handle increasing demand.
- Reliable income strategy — building predictable revenue models for long‑term stability.
The difference
What makes our program different
We are not a hit-and-run style group. We don't toss video at you and leave you alone — we problem solve 1-on-1, 2-on-1, or in small group settings. Yes, you can wander through the site, but when it's time to problem solve and plan, we are really here for you.
1-on-1
Personal problem-solving sessions when you need a focused audit of your numbers, pricing, or funnel.
2-on-1
Peer labs with two perspectives on your market, pricing, and positioning so you leave with a clear plan.
Small groups
Micro-cohorts under six people for honest feedback, site tear-downs, and execution strategy.
About us
Meet Nina & Christy
Nina Pomeroy
Nina Pomeroy came to photography from 16 years in investment banking technology on Wall Street, so she built her studio like a business from the start. Over 26 years she grew from her first studio in Connecticut to a luxury headshot and portrait studio in Pleasanton, California, with 500+ five-star reviews and a book on personal branding.
Christy Bell, CPP
Christy Bell, CPP spent three decades in corporate business leadership and professional recruiting before turning her talents to photography. Over 15+ years she grew Artist Circle Studio into a premier luxury brand in the Washington, D.C. metro region, building a highly profitable business photographing thousands of professionals.
Christy Bell and Nina Pomeroy built the Photographers Business Circle because they kept seeing the same thing: talented photographers closing their studios within a few years, not for lack of skill but because no one taught them the business behind the camera. Together they created the Circle to help photographers run their studios with the clarity and confidence to keep their doors open.
Founding rate
Founders rate — ONLY 12 spots.
Pick monthly or save with the 6-month option.
Founders rate locks in for the first 12 members and holds on every renewal.
You must cancel before your renewal date — once canceled, the founders rate expires and rejoining is at the current rate.
$37/mo
Founders monthly
ONLY 12 founders spots · rate holds on renewal
$197/6 mo
Founders 6-month
ONLY 12 founders spots · paid once · best value · rate holds on renewal
$49/mo
Next intake — monthly
After the 12 founders spots fill
$275/6 mo
Next intake — 6-month
After the 12 founders spots fill
Founders pricing ($37/mo or $197 / 6 months) is limited to ONLY 12 spots.
After the 12 founders spots fill, remaining Round One seats are $49/mo or $275 / 6 months.
Your rate holds on renewal as long as your membership stays active — cancel before your renewal date and the founders rate is forfeited.
Join the circle
Surround yourself with knowledge and concepts to build your business foundation and ongoing growth.
Click below to open the short application questionnaire — it only takes a few minutes. You won't be invoiced until you're approved.
$37/mo or $197 / 6 monthsONLY 12 founders spotscontinuing members keep their rate
Common questions
Frequently Asked Questions
A clear, honest guide to how the Circle works, who it's for, and what you can expect as a member.
What is the Photographers Business Circle?
The Circle is a monthly business-building membership for photographers who want to examine their business with intention, strengthen their foundation, and implement ongoing best practices. It's not about gear or camera settings — it's about running a profitable, confident, sustainable photography business.
Who is this for?
Photographers at any stage who want structure, accountability, and clarity in their business. Whether you're brand new or years in, the Circle meets you where you are with stage-based support.
What results should I expect?
Members typically see clearer pricing, stronger client communication, more consistent bookings, and a deeper understanding of their local market. Over time, you'll build systems that reduce overwhelm and increase profitability.
How much time does this take?
Two live calls per month plus optional implementation steps. Most members spend 2–4 hours a month inside the Circle and see meaningful progress.
What if I join mid-month?
You'll receive an onboarding email with the current topic and full access to the back catalog. You're never behind — you simply begin where you are.
How are the calls structured?
Each call opens with a member win, followed by guided teaching and stage-based breakout rooms so beginners and veterans each have space to grow. Calls are focused, intentional, and designed to move your business forward.
What happens if I miss a live call?
All calls are recorded and uploaded to the member archive within 24 hours. You can watch — or rewatch — on your own schedule.
Will my founding rate change?
No. As long as you remain a member, you keep your founding rate ($37/mo or $197 / 6 months). If you cancel and rejoin later, you'll pay the current rate for new members.
Can I cancel anytime?
Yes. Membership is month-to-month. Cancel before your next billing date and you'll keep access through the end of that period. If you rejoin later, you'll pay the current rate for new members. Archived content is not restored after cancellation.
Do I need a certain gear level or experience?
No. The Circle focuses on business strategy, not camera specs. Whether you shoot with one lens or a full kit, the principles apply.
How is this different from a Facebook group or online course?
No algorithm. No noise. No random opinions. The Circle offers live accountability, curated monthly topics, and a small cohort that actually knows your name. You'll learn how to understand your town, your market, and your local opportunities — and build a business that fits your life.
Do you help with pricing?
Yes. Pricing is one of the most common pain points for photographers, and we address it through frameworks, discussions, and real-world examples.
Do you help with marketing?
Absolutely. We focus heavily on local marketing, client experience, and brand positioning — the areas that actually move the needle for photographers.
Do you help with client communication and workflow?
Yes. From inquiry scripts to session flow to delivery timelines, we help you build a professional, repeatable client experience.
Is the community safe and drama-free?
Yes. The Circle is intentionally small, structured, and moderated. Members come to work on their business — not compete, complain, or compare.
How is feedback handled?
Feedback is optional, constructive, and stage-appropriate. You'll never be put on the spot, and you'll always receive guidance that supports your growth.
Can I get 1:1 help?
The Circle is a group program, but members receive personalized guidance during calls, breakouts, and topic discussions.
What are the monthly topics?
Topics rotate through core business pillars such as pricing, marketing, client experience, systems, local strategy, and brand positioning. Each month builds on the last.
Is there homework or implementation steps?
Yes — but they're simple, actionable, and designed to move your business forward without overwhelm.
What if I'm introverted or don't want to share?
Participation is flexible. You can listen quietly, join breakouts, or engage only when you're ready. Many photographers in the Circle are introverts.
How do I access the archive?
Your member dashboard includes all past call recordings, worksheets, and topic materials.
Is there a private community platform?
Yes — members receive access to a private space separate from social media.
Can I pause my membership?
Pausing is not available. You may cancel anytime and rejoin later at the current rate.
Do you offer refunds?
Membership is non-refundable, but you may cancel anytime before your next billing date.
What if I have a topic to suggest?
Members are encouraged to suggest topics. We review submissions and either add them to open discussions or schedule them for future months.
What makes this different from other photography memberships?
The Circle is built around clarity, accountability, and local market strategy — not generic advice. You get real business guidance, a small cohort, and a leader who understands the business side of photography at a luxury level.
Take a look inside
See what's inside the Circle
A short, guided tour of the member area — classroom, guides, community, and reviews.